A real look into podcast growth

Hey there,

I’m so glad you’re here! As a podcast agency owner, one of the questions I get asked all the time is: how do I grow my podcast? And the answer is always: it depends. It depends on your goals, why you have a podcast, and a bunch of other factors. My hope with Pods & Ends is to distill the different growth levers used by podcasters who use their podcast as a primary content channel for their lifestyle, service, or coaching business and inspire you to implement them in your own podcast. 

Why I’m Starting This Newsletter

Since 2019, I’ve been fascinated by how creators, service providers, and thought leaders take their knowledge and turn them into income generating platforms. Podcasts are such a powerful medium – intimate, creative, and profitable.

But here’s the twist: podcast growth isn’t about luck or going viral. It’s about strategy.

I’ve seen small, niche podcasts turn their loyal audiences into thriving businesses. I’ve seen creators leverage guest collaborations to grow exponentially. And I’ve seen how focusing on the right audience can matter more than a million downloads.

With Pods & Ends, I’ll share these stories, strategies, and behind-the-scenes insights to inspire you – and maybe even help your own podcast journey.

What You Can Expect from Pods & Ends

Once a month, I’ll break down:

• Case studies on how podcasts (big and small) are growing their audiences.

• Actionable tips for growth, monetization, and audience engagement.

• Insights into the tools, platforms, and strategies successful podcasters use.

It doesn’t matter if you’re a podcast creator looking for inspiration, podcast manager/producer, or an avid podcast listener, there will be something here for you. 

One Last Thing… Let’s Make This a Conversation

I’d love to hear from you. What’s a podcast you think deserves more attention? Or maybe you have a podcast of your own – tell me about it! Just hit reply to this email, and let’s chat.

And hey, if you enjoyed this first edition, feel free to share it with a friend who you think would find this newsletter interesting! 

Here’s to growing, learning, and loving podcasts together.

Cheers,
Jess Milanes